Who is a Web Designer?


A Web Designer is a professional who creates and manages websites and landing pages. They are responsible for the look, feel, and functionality of a website, and must have a strong understanding of both design and code.

Typical Responsibilities of a Web Designer

  • Execute all visual design stages from concept to final hand-off to engineering
  • Conceptualize original website design ideas that bring simplicity and user friendliness to complex roadblocks
  • Create wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas
  • Present and defend designs and key deliverables to peers and executive level stakeholders
  • Establish and promote design guidelines, best practices and standards

Typical Requirements for Web Design

  • Demonstrable graphic design skills with a strong portfolio
  • Solid experience in creating wireframes, storyboards, user flows, process flows and site maps
  • Proficiency in Photoshop, Illustrator or other visual design and wire-framing tools
  • Proficiency in HTML, CSS and JavaScript for rapid prototyping
  • Experience working in an Agile/Scrum development process
  • Excellent visual design skills with sensitivity to user-system interaction
  • Ability to solve problems creatively and effectively
  • Up-to-date with the latest Web trends, techniques and technologies
  • Preferably a degree in Human-Computer Interaction, Interaction Design or a Visual Arts subject


Curious about other careers in media production? Explore other career paths here.

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