Who is a Copywriter?


A Copywriter is someone who writes persuasive, creative, and interesting advertising copy for products or services. They must be able to capture the essence of a product in a few words, and make it sound appealing to potential customers. Good copywriters are able to think outside the box and come up with original ideas that will grab attention.

Typical Responsibilities of a Copywriter

  • Write clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Conduct high-quality research and interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy’s reach
  • Source images and other content

Typical Requirements for Copywriting

  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills
  • Creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills
  • Preferably a degree in marketing, English, journalism or a related field


Curious about other careers in media production? Explore other career paths here.

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