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Here’s how your social media affects your employment

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Social media and employment (Landscape) - The Massive Jamaica

You really should be using social media as a platform to market your brand and sell it to your employers to be one of their potential hires.

When employers visit your pages they’re looking for qualities that would make you a great member of their team. They’re looking for people who are smart, funny, creative and insightful. 


But why is it important to protect your online brand?

Your online reputation is an extension of your personal brand. 

You should be very mindful of the things you post on your personal pages online as they can also do harm to your professional life. And building a positive online presence, in many ways, secures a successful career and makes room for future opportunities.


Did you know that employers check out your social media presence when you apply for a job?

You may believe that your social media accounts don’t matter and you may be thinking that no one really has the time to check out your social media pages. You also might want to change your thinking.

When it comes to getting a job we do an online search to know more about the organization to which we are applying. What makes you think they won’t take the very same route before agreeing to work with you.


You need to properly monitor your online brand

Do you search your social media pages to see if they are intact before applying for a job? There are a number of reasons why a candidate may not be considered for a job. But never let simple, yet costly, mistakes on social media be one of them.

Look at your social media account as your business and, as the owner, you are solely responsible for marketing and maintaining your business. 

You’re in charge of what you post. You select and target your audience. You create a network. And you engage in conversations.


So, what do employers check for?

Employers often check us out on the different social media platforms – namely Facebook, Twitter, Instagram and LinkedIn – to get a deeper dive into our personality and who they’re potentially bringing into their organization.

Like I said at the start of this article, when employers visit our pages they’re looking for qualities of their ideal candidate.You should use social media to your advantage to position yourself as the person they want to hire, instead of someone they would never want representing their brand.


 

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Guides

5 Costly mistakes you’re making on social media when it comes to getting a job

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5 Costly mistakes you're making on social media (Landscape) - The Massive Jamaica

When you use social media it’s all about the quality of your posts and the audience you attract. You should use social media in a positive way that makes you look professional and work ready.

Companies use background checks as a reliable way of verifying claims made by applicants when they go for a job. And because we’re living in a world of technology, they use that technology to their advantage when screening prospective hires. 

But here are 5 things that might be messing up your chances of getting the job.


You use social media has a venting outlet

Many people use social media as a venting outlet to release anger and oftentimes say what they think without considering the consequences of their actions. 

You may be having a bad day, may have had a disagreement with someone or may have had a bad experience at a particular location. And then you choose to vent about it on social media out of anger. 

Things like that only leave employers to think one thing. And that is, if they hire you and you get angry you’ll tarnish the company’s image in the same way you’ve already tarnished your own.


You share too much of the wrong information

You should be very mindful of the things you share and the source that your information is coming from. 

Think before you broadcast. 

Ask yourself: is the source of the information I’m sharing credible? And do your research before sharing. This is how fake news gets spread, and you really don’t want to be a part of that.


Poor usage of grammar and spelling

Communication is a core skill that’s needed in any work environment. And If you’re constantly making spelling and grammatical errors on social media it only leaves employers to think that you might not be able to express yourself well through writing or even face to face communication.


Are you posting inappropriate pictures online?

Posting inappropriate pictures on social media can really damage your image. 

You have to be professional with your online brand, and understand that whatever is seen on your pages is what potential employers use to judge you as a candidate. 

Posting sexual content and promoting drugs, alcohol, violence or any illegal activities only shows you up in a negative light. And employers are looking to hire candidates who they believe can positively reflect their organization. 

So, it’s best to clean up your image if you want a shot at that dream job of yours.


When was the last time you updated your account?

An account that’s out of date tends not to be a good look. It may be time to update your account and be more consistent with your posting regime.


Social media is a useful tool to show off your skills and personality, share your hobbies, friendships, and achievements. And employers want to see how well you network and build engagement to create your personal brand before they start to trust you with theirs.


For more of The Massive Jamaica be sure to follow us on Facebook, Instagram and Twitter.

If you like our articles and want to contribute some yourself, apply to our Contributing Writer Programme and tell your stories!

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