Who is a Commercial Photographer?

A commercial photographer takes photographs for commercial use including advertisements, product packaging and other marketing materials.
Who is a photographer - The Massive Jamaica

A Commercial Photographer is someone who specializes in taking photographs for commercial use. This can include advertisements, product packaging, and other marketing materials. They may also be called upon to take corporate headshots or photographs for use in company publications.

Typical Responsibilities of a Commercial Photographer

  • Take a creative brief to understand specifications and work closely with our art team to develop the concept
  • Capture and process images until you achieve desired results
  • Shoot poses that don’t look staged
  • Constantly improve image quality using various editing methods
  • Use and maintain modern and traditional technical equipment (cameras, lenses, support)
  • Arrange objects, scenes, lighting and background to adhere to specifications
  • Direct participants
  • Archive photographic images and maintain database
  • Maintain an in depth understanding of photographic best practices and procedures

Typical Requirements for Photography

  • An Eye-catching portfolio
  • Proficient with traditional and modern photography equipment
  • Solid knowledge of Photoshop, Lightroom or other photography software
  • Shooting, lighting and printing skills
  • Competency in applying photographic best practices and techniques
  • Knowledge of production process for online publishing and various printing applications
  • Preferably a photography degree or similar


Curious about other careers in media production? Explore other career paths here.


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